How much time & money are you willing to risk in creating a course
THAT NO ONE WANTS TO BUY?
A quick note from Paul:
There’s this disheartening scenario that keeps popping up over and over again. I’m sure you’ve seen it too.
Course creators go madly posting on social media and sending out tons of emails, “Hey, my course is for sale!”, trying to get people to buy.
A few weeks later, still not a single sale. They freak out that no one is buying so they start trying any tactic under the sun.
Insert price slash (huge mistake).
Bonuses that no one wants (nothing screams desperate louder). Still, no takers.
Then comes doubt.
Forbes predicts the online education industry is on track to be a $325 Billion (Billion with a B) industry in less than 5 years (under 60 months time!).
What they didn't expect in that prediction was that we'd suffer a global pandemic that would shake the personal and professional learning industries forever.
When lockdowns started this year, the volume of Google search results with the words “online course” in them went through the roof.
Thinkific alone saw a 200% increase in online courses being created since March this year and it's not slowing down. If you're thinking, "Oh no, I'm already too late..", you're wrong.
The fact that you're reading this puts you in the 0.1% of the population who even knows what an online course is.
Because let's face it, once everyone else starts to realise the huge potential in selling knowledge, skills and expertise to others, they will come running to capture their slice of the pie.
Go for it,
Forbes predicts the online education industry is on track to be a $325 Billion (Billion with a B) industry in less than 5 years (under 60 months time!).
What they didn't expect in that prediction was that we'd suffer a global pandemic that would shake the personal and professional learning industries forever.
When lockdowns started this year, the volume of Google search results with the words “online course” in them went through the roof.
Thinkific alone saw a 200% increase in online courses being created since March this year and it's not slowing down. If you're thinking, "Oh no, I'm already too late..", you're wrong.
The fact that you're reading this puts you in the 0.1% of the population who even knows what an online course is.
Because let's face it, once everyone else starts to realise the huge potential in selling knowledge, skills and expertise to others, they will come running to capture their slice of the pie.
Go for it,
Paul
Now, let's talk about you for a second.
You're here and you've probably been thinking about creating a course for a while. You might have already given it a go once or twice, but chances are you didn't quite get the results you were after.
Now, let's talk about you for a second.
You're here and you've probably been thinking about creating a course for a while. You might have already given it a go once or twice, but chances are you didn't quite get the results you were after.
2. You want the time freedom.
Many people in your boat are stuck trading time-for-money. You're either coaching people 1:1 or 1:few, or you might be doing done for you services.
Either way, the only way to deliver or fulfill your products is if you do the work. Courses are an entirely leveraged approach where you can deliver your gifts without it sucking out every minute of your already busy life. Selling courses gives you more time with your family, more time with friends, more time to actually work on growing your business, and of course, more time to travel (once the planes start taking off again!)
3. You want to impact
more people.
You are driven by a passion for helping others. You want them to be better, improve, grow, learn and change. There is such a beautiful sense of meaning that comes from doing real transformational work with real people. Teaching them skills they never would have learned on their own.
Listen, courses are exponentially scalable. You can help 10 people or 10 million. There really is no limit to the lives you can touch when you have a digital product like an online course.
So why is it then, that so many people struggle to sell an online course?
It’s because of the Terrible Trio:
"Build it and they will come!"
Is a terrible course sales strategy!
If you spend any time scrolling through support groups for online course creators, you'll quickly find a bunch of posts like this:
"I've built my course, now how do I sell it?"
"I've recorded everything, but I'm struggling to get people to buy it."
"I know my course is going to help people so much, but I just don't know where to find people to buy it."
It's devastating seeing people invest time, money, and tons of energy into creating their course only to launch it to a bunch of crickets. You want to eliminate the risk of failure by adding in one simple step before you build your course...
You need to make sure there are people who want to buy your course before you even think of creating it.
"The answer is in the ads."
Paid ads should be an accelerant to your marketing strategy, not a replacement.
Time and time again, I see course creators pouring money into Facebook ads and not getting a single sale on the other side. And usually, in those cases, the ads are a desperate final attempt to scrape into the last of the budget in the hope of some miracle sales.
What you want to do instead, is learn how to sell your course without ads first.
If you can't sell a course organically, you'll find it impossible to sell it through an ad.
And yes, it is possible to do this without a huge email list or mega-following on social media.
"Plan until it's perfect."
It’s because of the Terrible Trio:
"Build it and they will come!"
Is a terrible course sales strategy!
If you spend any time scrolling through support groups for online course creators, you'll quickly find a bunch of posts like this:
"I've built my course, now how do I sell it?"
"I've recorded everything, but I'm struggling to get people to buy it."
"I know my course is going to help people so much, but I just don't know where to find people to buy it."
It's devastating seeing people invest time, money, and tons of energy into creating their course only to launch it to a bunch of crickets. You want to eliminate the risk of failure by adding in one simple step before you build your course...
You need to make sure there are people who want to buy your course before you even think of creating it.
"The answer is in the ads."
Paid ads should be an accelerant to your marketing strategy, not a replacement.
Time and time again, I see course creators pouring money into Facebook ads and not getting a single sale on the other side. And usually, in those cases, the ads are a desperate final attempt to scrape into the last of the budget in the hope of some miracle sales.
What you want to do instead, is learn how to sell your course without ads first.
If you can't sell a course organically, you'll find it impossible to sell it through an ad.
And yes, it is possible to do this without a huge email list or mega-following on social media.
"Plan until it's perfect."
Over-planning so much that it becomes procrastination.
How many google docs and notepads full of ideas and sketched up outlines do you have lying around?
Notes and notes, module ideas, chapters and some lesson topics that are now so disjointed that you're not even really sure of what your course is supposed to be.
You're researching apps and sales funnels, watching videos on YouTube, scanning Facebook groups, registering for every webinar you can find; all in an attempt to be as prepared as you possibly can be before you hit "launch!".
But in end, it's just an endless void of preparation that soon turns into stalling. Some people sit on their course ideas for months, even years! That's a real problem.
To create and sell an amazing course and sell it successfully, all you need is:
I N T R O D U C I N G
The “niche-proof” hybrid coaching program for experts ready to turn their knowledge into an online course/program, launch and create passive income without wasting time and money, even if you have a small audience to start.
Online Course Business Builder is a highly-involved comprehensive coaching program that will guide you through the entire process of creating your course and launching it successfully.
An engineered program from the ground up mixing live coaching, value-driven on-demand training, and exceptional community support.
Online Course Business Builder is not a course. You won't be left behind with more questions than answers and this program certainly isn't for folks who aren't ready to sell out their course right now.
Enroll today, and you’ll be selling your course within a few weeks.
Enroll today, and you’ll be selling your course within a few weeks.
This is what you’re going to walk away with
An Online Course Business That:
- Gives you the uninterrupted free time to work on growing their business so you're always feeling in alignment and flow.
- Allows you to break free from delivering your services 1-1 so your calendar can be filled with the things the love doing instead, like traveling, spending time with family and just having fun for no reason.
-
Generates a scalable revenue stream that continues to grow on autopilot with absolutely no upper limit.
-
Empowers you want to serve 100s or even 1000s of students and still feel the freedom to balance your work/life effortlessly.
This is what you’re going to walk away with
An Online Course Business That:
- Gives you the uninterrupted free time to work on growing their business so you're always feeling in alignment and flow.
- Allows you to break free from delivering your services 1-1 so your calendar can be filled with the things the love doing instead, like traveling, spending time with family and just having fun for no reason.
-
Generates a scalable revenue stream that continues to grow on autopilot with absolutely no upper limit.
-
Empowers you want to serve 100s or even 1000s of students and still feel the freedom to balance your work/life effortlessly.
- Gives you the opportunity to work with a superstar team so that your entire business is systematised and running smoothly with little to no input from them to manage.
- Grants you the privilege of impacting the masses to help your students at scale to learn, grow, and transform their lives by acquiring your knowledge and skills.
-
Delivers courses that are engaging, educational and get transformational results.
-
Is easy to setup and maintain all the tech and systems so that things run like clockwork without you even thinking about or needing to touch it.
-
Implements a fail-proof launch system so that every course launch is super profitable and successful.
Here's a little peek of what you can expect once you join:
THE TRAINING VAULT
At this stage in your journey, being overloaded with ideas and trainings is going to do you more damage than good quite frankly. You've probably watched enough content out there to spin you in circles for months. This is why The Training Vault is so powerful. Every piece of content inside (which you get access to as soon as we start) is designed purely to help you create a rockstar course and launch it successfully. There is no fluff.
Oh, and you get access for an entire year!
Value: $1997
From email swipe files to Sales Page copy templates, you’ll find everything you need inside your bank of goodies. From time to time, you’ll also see Guest Expert Workshops popping up in there as well. In here you’ll also get access to recommended Tech Stacks for course creators to take the guessing game out of the works and giving you the freedom to take action.
Yes, you get access to this for an entire year as well!
Value: $797
BONUS 1: EXCLUSIVE EXPERT MASTERCLASSES
Paul is continually collaborating with some of the biggest names in the online course industry. From Facebook Ads specialists, to website developers and video production teams. You'll be given access to exclusive workshops, masterclasses, and training sessions hosted by legends in the industry.
Of course, you'll keep access to these for the whole year as well!
Value: $1497
BONUS 2: 1 MONTH OF
THINKIFIC PRO + GROWTH
If you haven't already made the best course tech decision of your life, Paul will gift you a free month of Thinkific Pro + Growth plan. As a Thinkific Expert Partner, Paul has backdoor access to the engineers, community & support teams. He's an avid fan and a huge advocate of the platform. 99% of Paul's clients use Thinkific to host their courses. Treat yourself and get set up for success right from the beginning.
Value: $79
Total Value : $8,843
- Secure and protected checkout
What’s in the Online Course
Business Builder Training Vault?
The Training Vault is jam packed with the essential lessons, tutorials, workshops, and resources to help you create your course and sell it. There is absolutely no fluff in here. Every module is packed full of the exact steps you need to take to build your Online Course Business today.
Plus, you'll get to keep your access to all of this content and any updates/new content added for three months!
Pre-Work: Preparing For Course Success
Regardless of what your business is, what niche you're in, who you help or how, it's important that we start on the same page.
In this module, you will:
- Discover the secret sauce to what makes a course successful
-
Learn to fall in love with what you're doing, and earn a living while you're helping people along the way.
-
Unpack the anatomy of an Online Course Business
Module 1: Discovering Your Ideal Student
Your course isn't for "everyone", and if it is, "no one" will truly benefit.
In this module, you will:
- Get laser clear on who your Ideal Student is
- Identify where they hang out online (this is the absolute most important ingredient to a successful online course business.)
- Understand their needs, wants, desires and fears so you can develop a course that they will beg you to buy
Module 2: Picking The Perfect Course Topic
You've probably got a million course ideas floating around in your head (or maybe you have none at all, and that's totally ok). Either way, picking the perfect course topic is 90% of your sales success strategy.
In this module you will:
- Develop a framework for researching and validating your course idea
- Create the perfect course offer that will have students begging to enrol
- Understand exactly what your course needs to cover for it to be a sales hit
If you created the world's greatest course, if no one even knows about it, it's useless. That's why you need to be in front of your Ideal Students and top-of-mind at all times.
In this module you will:
- Create a content marketing system for your online course business
- Implement content strategies that attract your Ideal Students
- Build out lead generation tools to secure and prime your Ideal Students so they're ready to buy
Module 4: Online Course Business Systems
When you're just getting started, developing and delivering an online course can become a little overwhelming. Get your tools right from the very beginning & stop wasting time figuring it all out.
In this module you will:
- Implement the essential course business systems you need right now to get your course off the ground
- Create simple, effective, non-techy lead funnels to capture interest and validate your course
- Setup your course hosting solution so you can deliver a world-class learning experience
- Map out your entire course curriculum including modules, lessons and learning resources
- Build out a framework to support your students all the way through to the end of your course
- Produce your course content (record your videos & create your content) so that it is engaging, insightful, appealing and successful
Module 6: Launching Your Course
- Package your course into a strategically priced offer, bundled with goodies that your students won't be able to refuse
- Develop a launch plan and marketing strategy to make sure your course sells like crazy
- Discover Paul's super successful Beta-Launch Blueprint to pre-sell your course even before you've created it
Module 7: Supporting Your Students To Success & Beyond
A great online course business isn't built off just one course, you're going to need to prepare to scale.
In this module you will:
- The Lifetime Student Value framework and how to future-proof your online course business
- Creating a seamless online course community for your students to receive the support they need when they need it
- Learn how to gather feedback and testimonials while continually improving your course over time
If you’re thinking about leaving the page and not enrolling in Online Course Business Builder, read this first.
Paul Thomson is a Business Coach for Course Creators and over the past few years, he has generated more than $2.5MM+ in sales for clients building online course businesses.
In 2018 Forbes magazine published a full feature on Paul’s amazing story transitioning from humble high-school educator to a multi-6-figure online education entrepreneur. From there, it’s been one wild ride!
From celebrity Instagrammers to million-sub YouTubers, from a Master Weaver to a Handstand Expert, Paul has literally covered every niche you can imagine over the years and every time has seen the same success over and over again.
On the heels of that consistent success, Paul is now only one of ~25 people in the world partnered with Thinkific as an Expert Partner and he has backdoor access to Engineering, Product and Support teams to help his clients & Thinkific users get the most out of their course hosting.
The thing people get so wrong about courses, is they think it’s all about the sale. But Paul’s approach is different. In a classroom, you can’t leave a child behind. It’s your duty as a teacher to support them, and Paul has carried this with him into the education business industry to this day.
So what can I expect from working with Paul?
Paul’s been helping clients launch and sell courses for years now and he’s developed a clear system that works every single time. It's not a matter of if someone buys your course, but when!
Take Tien for example:Unconventional marketing, niche course & big results!
This is what she had to say:
“Paul Thomson sure delivers results when he coaches! He coached me for six months last year and I couldn’t be happier with the results. He set me up for a super successful five-figure launch in December 2019, and, with what I learned from him, I nearly TRIPLED my results in my next launch! They say that the ultimate test of a teacher isn’t how the student does in class, but how well the student does once the class is over and the student goes out into the real world. Well, I am doing AMAZINGLY well – I reached my “dream goal” of being able to pay my Silicon Valley mortgage on what I’m making as an online teacher this year, and I’m absolutely convinced I couldn’t have done it without Paul’s coaching last year. I learned and grew SO MUCH (sic), it’s unbelievable. If you have a chance to get coaching from Paul, DO IT!”
RESULTS:
- $22k course launch with $0 ad spend
-
Projected to pass $250k in course sales
So what can I expect from working with Paul?
Paul’s been helping clients launch and sell courses for years now and he’s developed a clear system that works every single time. It's not a matter of if someone buys your course, but when!
Take Tien for example:Unconventional marketing, niche course & big results!
When Paul bought on Tien as a client, he knew conventional course marketing tactics weren’t going to cut it. Tien is a master weaver. Her audience is in the 50s – 80s demographic and therefore wouldn’t be clicking on webinars or jumping into Messenger bot sequences.
Paul developed a strategy leveraging email marketing, free-courses, masterclass trainings and great copywriting to net Tien over $22,000 from her course launch.
Paul then put together a fresh organic marketing campaign for Tien to capitalise on the 2019 Black Friday Sales and she generated another $18,900 in sales. Paul continued to work with Tien to strategise a plan to scale the business further, with a projected revenue of over $150k in 2020– all from weaving courses & programs.
This is what she had to say:
“Paul Thomson sure delivers results when he coaches! He coached me for six months last year and I couldn’t be happier with the results. He set me up for a super successful five-figure launch in December 2019, and, with what I learned from him, I nearly TRIPLED my results in my next launch! They say that the ultimate test of a teacher isn’t how the student does in class, but how well the student does once the class is over and the student goes out into the real world. Well, I am doing AMAZINGLY well – I reached my “dream goal” of being able to pay my Silicon Valley mortgage on what I’m making as an online teacher this year, and I’m absolutely convinced I couldn’t have done it without Paul’s coaching last year. I learned and grew SO MUCH (sic), it’s unbelievable. If you have a chance to get coaching from Paul, DO IT!”
RESULTS:
- $22k course launch with $0 ad spend
-
Projected to pass $150k in course sales
Or there's Jord:
First ever course launch for a world-class travel photographer.
RESULTS:
- $30k in the first 24hrs
-
Maintained rapport with followers
And of course, there's Fibre Arts Take Two:
6-Figures+ for their first ever online course launch:
Undoubtedly one of the most promising online education arts companies to break onto the scene in 2020. The team behind Fibre Arts Take Take Two (FATT) wanted to help fibre artists to monetise their process and talents by packaging and selling it as an online course.
With Paul’s coaching, amid a global pandemic and with the world shutting down around them, FATT was able to produce an online course in collaboration with a feature artist that netted them 6-figures for their first ever course launch.
A truly sensational outcome and one they will go on to repeat I’m sure with many more artists in the future.
Here's what they had to say:
“We have been reluctant to write a review for Paul Thomson… because he is THAT GOOD!... Paul guided us through our very first and second course launches with outstanding results! We have a long term strategy to scale our business and honestly could not recommend Paul highly enough. We gained value and light bulb moments during every single coaching call we had with him. If you’re worried about the initial investment, don’t be…. Paul is worth every penny!”
RESULTS:
- 6-figures from their first ever course launch
-
Supporting artists to make a living - real impact on people's lives
And of course, there's Fibre Arts Take Two:
6-Figures+ for their first ever online course launch:
Undoubtedly one of the most promising online education arts companies to break onto the scene in 2020. The team behind Fibre Arts Take Take Two (FATT) wanted to help fibre artists to monetise their process and talents by packaging and selling it as an online course.
With Paul’s coaching, amid a global pandemic and with the world shutting down around them, FATT was able to produce an online course in collaboration with a feature artist that netted them 6-figures for their first ever course launch.
A truly sensational outcome and one they will go on to repeat I’m sure with many more artists in the future.
Here's what they had to say:
“We have been reluctant to write a review for Paul Thomson… because he is THAT GOOD!... Paul guided us through our very first and second course launches with outstanding results! We have a long term strategy to scale our business and honestly could not recommend Paul highly enough. We gained value and light bulb moments during every single coaching call we had with him. If you’re worried about the initial investment, don’t be…. Paul is worth every penny!”
RESULTS:
- 6-figures from their first ever course launch
-
Supporting artists to make a living - real impact on people's lives
IT'S TIME TO BUILD YOUR ONLINE COURSE BUSINESS
ONLY
$1,497
3 Months Access To The Training Vault
Stacked Bank Of Resources & Toolkits
3x Months Support In Exclusive Private Community
Bonus: Exclusive Expert Masterclasses
Bonus: 1 Month Of Thinkific Pro + Growth
- Secure and protected checkout
$597
12 Months Access To The Training Vault
Stacked Bank Of Resources & Toolkits
3x Months Support In Exclusive Private Community
- Secure and protected checkout
Even More Results From Course Creators Like You:
Kat – $100K launch
There’s nothing more exciting than a launch going really successfully. For Kat, this meant cracking the $100k mark & it was amazing to watch unfold. Over the last few years, Kat wasn’t as consistent with her social presence as she would have liked.
Paul analysed her channels & came to the conclusion that she needed to deploy a combination of three strategies for the launch, Joint Ventures, Webinars & Email/Social Launch Sequences. The results were astounding. Her social channels sprung to life again and the webinars + joint ventures converted extremely well. Now Kat is leveraging the momentum for even bigger launches throughout the rest of the year.
RESULTS:
- Highly Successful $100k Launch
-
Increased Webinar/JV Conversions
Michele – Online course that makes a real difference
Michele was diagnosed with an aggressive form of cancer. She survived her battle but just four years later her husband was diagnosed with non-Hodgkin’s lymphoma and tragically passed away. Absolutely crushed, Michele soon realized that her journey was not about herself, it was about others. By helping others heal, she healed herself.Michele worked with Paul to develop “Beyond Diagnosis” under her Courageous Cancer company. Creating a course that could help others through this tragic pain meant a lot to Michele & she poured her heart & soul into it knowing that she’d be making a real impact to peoples lives during such difficult time.
“I got to work with Paul this summer and he helped me remove blocks. His wisdom and direction really helped me to gain footing. I’d encourage that if you get the opportunity, to go for it!”
RESULTS:
- Created a course-for-good
-
Turned a book into an online course
Neetu – Brick & mortar into online business
Health has always been a priority for Neetu and she’s a practicing doctor working out of her own busy clinic in Canada. While helping patients in person is really rewarding for her, Neetu wanted to explore the possibility of moving her services online.
Paul & his team built Neetu an entire course, website & marketing strategy to set her on the path to transition completely online. This helped Neetu to break away from the fixed hours at the practice & give her leverage to serve even more people on a global scale.
RESULTS:
- Developed first ever online course
-
Brick & Mortar to online-first
Is there any guarantee that this program will work for me?
Let's just do some quick maths here.
While OCBB might feel like a big decision for you, here's how you can expect to break even on your investment:
- Enrol just 1 student at $1497, or
-
Enrol only 2 students at $749, or
-
Enrol 5 students at just $297, or
-
Enrol 10 students at just $147
You’ll have more than enough support in finding, at the very very least, 10 people who will give you $150 bucks for your course. It's only TEN PEOPLE?! What have you got to lose?
Of course, the opportunity here is much higher... find 10 people to enrol at $1,497 and you've just made $15,000 - that's a 10X ROI. Paul’s not selling you a pipe-dream here, he’s speaking facts, and he’s ready to support you the whole way!
Of course, the opportunity here is much higher... find 10 people to enrol at $1,497 and you've just made $15,000 - that's a 10X ROI. Paul’s not selling you a pipe-dream here, he’s speaking facts, and he’s ready to support you the whole way!
I've still got a few questions, Paul...
What if I’m not sure what course I want to create?
Picking your course topic is one of the very first steps you go through in the program. Even if you've got a pretty clear idea on what you're going to create, you’ll discover how to develop and refine your course offer so that it floods your inbox with interested students.
Do I have to have a huge list and followers on social media?
Actually a smaller list is usually a better indicator of success with the process you’ll learn. Plus, you’ll be shown how to grow your list naturally during every single launch in the future.
Will people want to buy my course even if this is my first time?
People are going to be so excited for your course, they'll be begging you to open the cart early. Once you've finished going through the steps in the program, it'll be hard to keep a cap on your enrolments.
Will this work for me if I have a really busy schedule?
Yes, you’ll be guided through the whole process so you're not wasting a single minute. Half the battle of doing it on your own is it's hard to know which action is actually effective. Follow the steps to know what you should be doing & when so you're always on track & never overwhelmed.
I don't know what to teach in the course?
You’ll create the most educational & engaging course content – your students will be addicted to the learning process & their results will be amazing.
I’m not tech savvy at all, is it possible to make this work?
You don't need coding or fancy developing to host an amazing course. You’ll discover the perfect system for you to create a professional course that looks amazing & works seamlessly – and you'll be able to do it all on your own!
Alright, I’m in! When do we start?
The program is rolling enrollment - so you start immediately! It’s important that you follow the game plan and pacing of the program so that you can hit those incredible sales targets. When you join, you’ll be invited to the into the private community where Paul will introduce you to the other course business builders.
I still have some questions for Paul. How do I get in touch?
Hey, it's Paul here! My inbox is always open for you anytime. Just head to m.me/thepaulthomson and let me know what's on your mind. Additionally, you can always email the team at support@thepaulthomson.com
Here’s something you need to know before you go…
All it takes is for one course to explode & your business takes off. You've probably heard me share this before, but if you're not growing, you're going backwards: "A year from now, you'll be a year older. What are you going to do?"
That question drives me to create a business that I love by helping people to grow their own business. It's all about impact & growth for me in this online business game.
But for some people, especially super smart, driven & successful people, all that growth comes at a cost — overwhelm.
So here's one last question for you that might just change your life:
What is your time worth?
Stop wasting your time struggling to get traction, following cheap marketing advice off YouTube & Facebook posts in all the groups. Don't let "the experts" sidetrack you off your big audacious business goals.
are you ready to change yours?
Learning how to create & sell successful courses consistently is life-changing.
Let’s get your course started right now!
Let’s get your course started right now!
See you inside,
Paul
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Copyright 2020 - Paul Thomson - All Rights Reserved